SBS Transit (not that SBS) in Singapore is apparently preparing to display a new advertising wrap promoting trips to Sapporo, Hokkaido in collaboration with the Hokkaido District Transport Bureau. Nothing surprising, you might say – buses have such things all the time.
You might already know that Sapporo happens to be the location of Crypton Future Media’s headquarters, so here’s the surprising part – Snow Miku is, for the first time, going to be decorating public transport ahead of Hokkaido.
The alleged design of the advertisement for SBS
The design template matches that of the Mercedes-Benz Citaro buses that comprise the majority of the operator’s newer single-deck fleet, so it seems unlikely this is a fake.
It’s quite a surprise to be finding Miku promoting things out of Japan, let alone revealing Snow Miku ahead of Sapporo. That’s right, this ad will be deployed on October 3rd before the annual Snow Miku train is out.
The word goes that the bus(es) will be mostly running along Orchard Road, the island-country’s busiest shopping district, which seems like a perfect spot for targeting (would-be) tourists.
The campaign mentions that 17 direct flights from Singapore to Hokkaido will be operated from 1st December to 16th January.
On another note, apparently Sapporo citizens are upset about Singapore getting Snow Miku first this year.